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Humans or Customers

Humans or Customers

Humans or Customers
Humans or Customers
OVERVIEW

This thesis explores the ethics and unintended consequences of in-game microtransactions and loot box mechanics

YEAR

YEAR

2021

2021

READING TIME

READING TIME

<14mins

<14mins

Approx 2,500 words

Approx 2,500 words

Executive Summary

Executive Summary

Summary

Table of contents

Table of contents

Introduction


Research

Unpacking the business model of free-to-play games

The unintended consequences of microtransactions

In-game mechanics used to drive microtransactions

It's not just a game

Changing sentiment in recent years


Solutioning


Outlook & Reflection


References

Introduction


Research

Unpacking the business model of free-to-play games

The unintended consequences of microtransactions

In-game mechanics used to drive microtransactions

It's not just a game

Changing sentiment in recent years


Solutioning


Outlook & Reflection


References

Introduction


Research

Unpacking the business model of free-to-play games

The unintended consequences of microtransactions

In-game mechanics used to drive microtransactions

It's not just a game

Changing sentiment in recent years


Solutioning


Outlook & Reflection


References