Info
Open to opportunities at: tiffanyrobinng@gmail.com
2021~2025 | Secretlab
I co-led the UI/UX team in producing interaction design initiatives across 9 international markets, collaborating closely with stakeholders and development teams to optimise complex flows for the company’s ecommerce website.
Key achievements and responsibilities:
Identified user behaviour gaps through analytics and testing, leading redesign of product discovery flows that increased key engagement metrics by 35%.
Established and governed a scalable design system, aligning cross-functional teams and reducing delivery time while ensuring consistency across global markets.
Mentored and supervised 3 designers while overseeing UX roadmap planning and execution.
Reviewed all briefs to the team, partnering with stakeholders to define requirements and navigate technical constraints for complex features.
As a hybrid designer, I worked cross-functionally to produce and pitch design solutions to stakeholders, establishing shared goals and setting clear expectations.
Key achievements and responsibilities:
Managed projects end-to-end from development to launch and planned projects timelines to ensure timely delivery.
Developed guidelines and templates for product launches, leading to an average 30% increase in key conversion events for major product launches
Gathered user data through project-appropriate methods such as qualitative user interviews or quantitative A/B tests and surveys. Synthesised data and reiterated upon insights
Illustrated custom UI assets for experimental partnership pages.
2020~2021 | STORMS, SingTel
As the bridge between the branding and UI/UX team, I led the creation of the brand guidelines for all use across app development, game publishing and advertising streams in the SEA region
Key achievements and responsibilities:
Obtained stakeholder buy-in and led company-wide rebranding exercise to better align with changing business goals.
Lead creative for digital User Acquisition campaigns and A/B tests to drive higher click-through rates.
Worked on UI elements and interaction design for the onboarding experience of a gaming news app.
Provided visual design guidance to trainee editors and external contractors.
2019~2020 | Mercury Creative
Key achievements and responsibilities:
Led and produced motion graphics work across all social media content and digital campaigns.
Designed event microsite and digital content for Samsung's Galaxy Fold Live.
2018~2019 | DSTNCT
Key achievements and responsibilities:
Supported Art Directors in conceptualising and producing content for client pitches.
Design 360 holistic campaigns across digital media, way-finding and physical spaces for YouthX, SHINE Festival & HyperPlay.
2026~present
Bachelor of Science in Finance
Singapore University of Social Sciences
Developing Python and Statistics background to support data analysis
Minor: Human Factors in Safety
2021~2023
Teesside University
Focused on systems thinking, digital transformation strategy, and leading cross-functional teams in ever-evolving environments
2012~2015
Diploma in
Visual Comunication
Temasek Polytechnic
Interaction design, motion graphics and mixed media
Certifications
2025
Certified UX (Professional)
Baymard Institute
2023
Coding Fundamentals
Rocket Academy