Info
Open to opportunities at: tiffanyrobinng@gmail.com
2021~2025 | Secretlab
I co-led the UI/UX team in producing interaction design initiatives across 9 international markets, collaborating closely with stakeholders and development teams to optimise complex flows for the company’s ecommerce website.
Key achievements and responsibilities:
Optimised product grid and product pages, increasing key conversion events by 35% and 39% and increasing total transactions by 20% and 27% respectively
Redesigned checkout and payment flows to accommodate unconventional product types
Built, maintained and led change management for a scalable design system, reducing design/development turnaround time and ensuring consistency across international markets
Mentored and supervised 3 designers while overseeing UX roadmap planning and execution
Reviewed all briefs to the team, partnering with stakeholders to define requirements and navigate technical constraints for complex features
As a hybrid designer, I worked cross-functionally to produce and pitch design solutions to stakeholders, establishing shared goals and setting clear expectations.
Key achievements and responsibilities:
Managed projects end-to-end from development to launch and planned projects timelines to ensure timely delivery
Developed guidelines and templates for product launches, leading to an average 30% increase in key conversion events for major product launches
Designed visually balanced interfaces and planned UX interactions with a focus on scalability. Crafted custom UI assets for experimental partnership pages
Gathered user data through project-appropriate methods such as qualitative user interviews or quantitative A/B tests and surveys. Synthesised data and reiterated upon insights
2020~2021 | STORMS, SingTel
As the bridge between the branding and UI/UX team, I led the creation of the brand guidelines for all use across app development, game publishing and advertising streams in the SEA region
Key achievements and responsibilities:
Worked on the redesign and relaunch of a gaming news app to align with evolving business goals, which saw a 12% increase in downloads and 500% increase in user engagement
Built UI design for a hypercasual mobile app with a focus on accessibility
Produced video and motion graphic ads for hypercasual games and social media content
Provided visual design guidance to trainee editors and external contractors
2019~2020 | Mercury Creative
Key achievements and responsibilities:
Led and produced motion graphics work across all social media content and digital campaigns
Designed event microsite and digital content for Samsung's Galaxy Fold Live
2018~2019 | DSTNCT
Key achievements and responsibilities:
Supported Art Directors in conceptualising and producing content for client pitches
A/B tested and identified well-performing creatives across different social media platforms to increase engagement rate
2026~present
Bachelor of Science in Finance
Singapore University of Social Sciences
Foundational knowledge in areas such as fintech, financial systems, payment infrastructures, risk management and investment
Intended Minor: Human Factors & Systems Design
2021~2023
Teesside University
Focused on systems thinking, digital transformation strategy, and leading cross-functional teams in ever-evolving environments
2012~2015
Diploma in
Visual Comunication
Temasek Polytechnic
Interaction design, motion graphics and mixed media
Certifications
2025
Certified UX (Professional)
Baymard Institute
2023
Coding Fundamentals
Rocket Academy